THE GLOBAL ADVERTISING OF A LOCAL BRAND IN TERMS OF ANALYZING THE VISUAL CONTENT: TURKISH AIRLINES GLOBALLY YOURS ADVERTISING CAMPAIGN
| Autor: | Rengin KÜÇÜKERDOĞAN; Işıl ZEYBEK; Volkan EKİN |
|---|---|
| Sprache: | Englisch; Türkisch |
| Veröffentlicht: |
2011 |
| Quelle: | Directory of Open Access Journals: DOAJ Articles |
| Online Zugang: |
http://www.tojdac.org/tojdac/VOLUME1-ISSUE1_files/tojdac_v01i106.pdf https://doaj.org/toc/2146-5193 doi:10.7456/10101100/006 2146-5193 https://doaj.org/article/29cd21a15c24417089fabd3f15df5e36 https://doi.org/10.7456/10101100/006 https://doaj.org/article/29cd21a15c24417089fabd3f15df5e36 |
| Erfassungsnummer: | ftdoajarticles:oai:doaj.org/article:29cd21a15c24417089fabd3f15df5e36 |