Club development through athletics for all

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Bibliographische Detailangaben
Deutscher übersetzter Titel:Vereinsentwicklung durch Sport für Alle
Autor:Cerimajic, Elmir; Bajric, Edhem; Kondo, Sead; Djugum, Vedad
Erschienen in:IAAF new studies in athletics
Veröffentlicht:31 (2016), 1/2, S. 99-103, Lit.
Format: Literatur (SPOLIT)
Publikationstyp: Zeitschriftenartikel
Medienart: Gedruckte Ressource
Sprache:Englisch
ISSN:0961-933X
Schlagworte:
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Erfassungsnummer:PU201706004008
Quelle:BISp

Abstract des Autors

The Athletic Club Novi Grad Sarajevo was established in Sarajevo, Bosnia Herzegovina, in 2014 with the aim of working differently than other local clubs. The idea was to rebuild athletics’ popularity and participation by first adding an ‘athletics for all’ element to the normal club’s focus on performance and competition results and then by taking a more modern approach to marketing and communication. This case study describes initiatives taken by the club, including the offer of fitness training programmes for participants of different ages and motivations using the expertise of athletics coaches, and the results achieved. The authors report that despite challenging circumstances the project has been successful and the club is thriving and financially independent. The experience demonstrates that it is possible for athletics clubs to increase membership and improve their standing in their communities by providing quality services and charging a fair price for them. The project received an Honourable Mention in the 2016 European Athletics Innovation Awards. The authors suggest that it could be copied by other clubs and that European Athletics or the IAAF could lead a larger scale project to help clubs in need.