The demand for international football telecasts in the United States

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Bibliographische Detailangaben
Deutscher übersetzter Titel:Die Nachfrage nach internationalen Fußball-Fernsehsendungen in den Vereinigten Staaten
Autor:Pawlowski, Tim; Nalbantis, Georgios
Veröffentlicht:London: Palgrave Macmillan (Verlag), Springer International Publishing (Verlag), 2016, XV, 200 S., Lit.
Ausgabe:1. Aufl.
Format: Literatur (SPOLIT)
Publikationstyp: Monografie
Medienart: Elektronische Ressource (online) Gedruckte Ressource
Sprache:Englisch
ISBN:9783319480749, 9783319480756, 331948074X
DOI:10.1007/978-3-319-48075-6
Schriftenreihe:Palgrave pivots in sports economics, Band 1
Schlagworte:
USA
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Erfassungsnummer:PU201705003937
Quelle:BISp

Abstract des Verlegers

This book provides a comprehensive overview and economic analysis of US consumer demand for televised football (soccer). Accounting for transnational demand, research is focused on the US consumers demand for the English Premier League, Spanish La Liga, Italian Serie A, German Bundesliga, French Ligue 1 and the UEFA Champions League, which represent the most popular and marketable football competitions worldwide, and have recently sealed lucrative media rights contracts in many large markets, including the US. The study also takes account of North American Major League Soccer (MLS) in order to provide a more comprehensive overview of the country's football market and to allow for direct comparisons with the aforementioned European competitions. These findings offer valuable insights for US broadcasters, European league organizers and managers to adjust existing strategies and/or develop new strategies in conquering the US football market.