Is there a premium for beauty in sport consumption? : evidence from German TV ratings for tennis matches
Gespeichert in:
| Deutscher übersetzter Titel: | Gibt es beim Sportkonsum eine Prämie für Schönheit? : Befunde von den Einschaltquoten bei Tennisübertragungen im deutschen Fernsehen |
|---|---|
| Autor: | Meier, Henk Erik; Konjer, Mara Verena |
| Erschienen in: | European journal for sport and society |
| Veröffentlicht: | 12 (2015), 3, S. 309-340, Lit. |
| Format: | Literatur (SPOLIT) |
| Publikationstyp: | Zeitschriftenartikel |
| Medienart: | Gedruckte Ressource |
| Sprache: | Englisch |
| ISSN: | 1613-8171, 2380-5919 |
| DOI: | 10.1080/16138171.2015.11687968 |
| Schlagworte: | |
| Online Zugang: | |
| Erfassungsnummer: | PU201512009500 |
| Quelle: | BISp |
Abstract des Autors
Conventional wisdom about sport stardom claims that the physical attractiveness of athletes is of some importance for sports' consumers. Therefore, research presented here asks whether there is a "premium for beauty" in the sports telecasting market. The relevance of athletes' physical attractiveness for consumption is framed as pure Beckertype consumer discrimination based on beauty. These ideas are examined by analysing German TV ratings for live telecasted tennis matches of the years 2009 and 2010. Our results provide no direct or indirect support for a "premium for beauty" in the sports telecasting market or at least in tennis telecasts, but do reveal strong gender differences. Verf.-Referat