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Integrating event image, satisfaction, and behavioral intention : small-scale marathon event

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Deutscher übersetzter Titel:Die Integration von Veranstaltungsimage, Zufriedenheit und Verhaltensabsichten : eine kleinere Marathonveranstaltung
Autor:Koo, Sung Keun; Byon, Kevin K.; Baker, Thomas A.
Erschienen in:Sport marketing quarterly
Veröffentlicht:23 (2014), 3 (Marketing sport event tourism), S. 127-137, Lit.
Format: Literatur (SPOLIT)
Publikationstyp: Zeitschriftenartikel
Medienart: Gedruckte Ressource
Sprache:Englisch
ISSN:1061-6934, 1557-2528
Schlagworte:
Bewertung
Entscheidungsverhalten
Image
Marathonlauf
Marketing
Sportler
Sportmanagement
Sportveranstaltung
Zufriedenheit
Online Zugang:
Verfügbarkeit
Erfassungsnummer:PU201502001629
Quelle:BISp
id PU201502001629
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format Literatur
last_indexed 2015-02-23T16:46:42Z
first_indexed 2015-02-23T16:41:02Z
publication_source BISp
subformat Zeitschriftenartikel
hierarchy_top_id JO00000001377
hierarchy_parent_id JOI201400030001377
hierarchy_top_title Sport marketing quarterly
hierarchy_parent_title Sport marketing quarterly, 2014, 3
is_hierarchy_id PU201502001629
is_hierarchy_title Integrating event image, satisfaction, and behavioral intention : small-scale marathon event
hierarchy_sequence 0127
recordtype bisparticle
publishDate 2014
publishDate_facet 2014
language eng
title Integrating event image, satisfaction, and behavioral intention : small-scale marathon event
spellingShingle Integrating event image, satisfaction, and behavioral intention : small-scale marathon event
Bewertung
Entscheidungsverhalten
Image
Marathonlauf
Marketing
Sportler
Sportmanagement
Sportveranstaltung
Zufriedenheit
title_sort integrating event image satisfaction and behavioral intention smallscale marathon event
title_short Integrating event image, satisfaction, and behavioral intention : small-scale marathon event
title_alt Die Integration von Veranstaltungsimage, Zufriedenheit und Verhaltensabsichten : eine kleinere Marathonveranstaltung
title_alt_lang deu
media_type Gedruckte Ressource
city Morgantown (West Virg.)
abstract While mega events substantially contribute to a hosting community’s economy and marketing appeal, small-scale events might result in more positive effects because they operate within an existing infrastructure, require a smaller budget, create a more manageable level of crowd congestion, and have high-impact regional effects on the community. Despite the positive effects and prevalence of small-scale events, few have examined their conceptual development. The purpose of this study was to investigate the hierarchical relationship among event image, satisfaction, and behavioral intention (i.e., intention to revisit and recommend the event to others) in the context of a small-scale marathon event. A total of 297 valid questionnaires were collected from participants at the Mercedes-Benz Marathon Event and the Publix Marathon Event, recurring small-scale marathon events held in southeastern cities in the United States. Results from a confirmatory factor analysis of the event image-satisfaction-behavioral intentions model indicated a good fit to the data. The results of regression analyses demonstrated that event image and satisfaction were positively associated with behavioral intention and that satisfaction partially mediated the relationship between event image and behavioral intention. In addition, the z-value provided by the Sobel test indicated that the indirect effect of event image on behavioral intention through satisfaction was significant. The findings offer important implications for event organizers (i.e., marathon) that can be used to develop marketing strategies that attract participants to small-scale marathon events. Verf.-Referat
abstract_lang eng
abstract_type author
author2 Koo, Sung Keun
Byon, Kevin K.
Baker, Thomas A.
author_facet Koo, Sung Keun
Byon, Kevin K.
Baker, Thomas A.
author2-role Autor
Autor
Autor
author2-authorityid


author_author_facet Koo, Sung Keun
Byon, Kevin K.
Baker, Thomas A.
author2-synonym


author2_hierarchy_facet 0/Autor/
1/Autor/Koo, Sung Keun/
0/Autor/
1/Autor/Byon, Kevin K./
0/Autor/
1/Autor/Baker, Thomas A./
issn 1061-6934
1557-2528
spelling 1061-6934
1557-2528
1180282-0
Bewertung
Entscheidungsverhalten
Image
Marathonlauf
Marketing
Sportler
Sportmanagement
Sportveranstaltung
Zufriedenheit
athlete
decision behavior
image
marathon running
marketing
rating
satisfaction
sport management
sport meeting
Entscheidungsstrategie
Tatsachenentscheidung
Läufer
Marathonläufer
Läuferin
Marathontraining
Lauf
Kapital
Markt
Merchandising
Promoting
Vermarktung
Verkauf
Athlet
Profisportler
Leitung
Veranstaltung
Sportereignis
evaluation
judgment
sportsman
sport event
Integrating event image, satisfaction, and behavioral intention : small-scale marathon event
PU201502001629
201502001629
zdb 1180282-0
location_hierarchy_facet 0/USA/
1/USA/West Virginia/
topic Bewertung
Entscheidungsverhalten
Image
Marathonlauf
Marketing
Sportler
Sportmanagement
Sportveranstaltung
Zufriedenheit
topic_facet Bewertung
Entscheidungsverhalten
Image
Marathonlauf
Marketing
Sportler
Sportmanagement
Sportveranstaltung
Zufriedenheit
topic_en athlete
decision behavior
image
marathon running
marketing
rating
satisfaction
sport management
sport meeting
topic_en_facet athlete
decision behavior
image
marathon running
marketing
rating
satisfaction
sport management
sport meeting
synonym Entscheidungsstrategie
Tatsachenentscheidung
Läufer
Marathonläufer
Läuferin
Marathontraining
Lauf
Kapital
Markt
Merchandising
Promoting
Vermarktung
Verkauf
Athlet
Profisportler
Leitung
Veranstaltung
Sportereignis
synonym_en evaluation
judgment
sportsman
sport event
journal_facet Sport marketing quarterly
container_title Sport marketing quarterly
container_volume 23
container_issue 3
container_start_page S. 127-137
container_special_issue Marketing sport event tourism
has_references 1
institution BISp
journal_fac JO00000001377
journal_year 2014
journal_issue 3
_version_ 1791513668419059712
score 13,546947

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