Sports mega-events (2002-2010) and Italian TV audiences : inside an emerging social configuration: the SMS triangle
Gespeichert in:
| Deutscher übersetzter Titel: | Sportgroßveranstaltungen (2002-2010) und das italienische Fernsehpublikum : im Inneren einer entstehenden sozialen Konfiguration: das Sport-Medien-Sponsoren Dreieck |
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| Autor: | Martelli, Stefano |
| Erschienen in: | European journal for sport and society |
| Veröffentlicht: | 11 (2014), 3, S. 227-252, Lit. |
| Format: | Literatur (SPOLIT) |
| Publikationstyp: | Zeitschriftenartikel |
| Medienart: | Gedruckte Ressource |
| Sprache: | Englisch |
| ISSN: | 1613-8171, 2380-5919 |
| DOI: | 10.1080/16138171.2014.11687943 |
| Schlagworte: | |
| Online Zugang: | |
| Erfassungsnummer: | PU201501000724 |
| Quelle: | BISp |
Abstract des Autors
In the last decades a new social structure emerged in many European and Western societies: the SMS triangle; it is shaped by relationships of dependence and interdependence among Sports, Media, and Sponsor companies. This paper offers theoretical and empirical observations about this new social configuration, using some findings about its dynamic centre: the TV audiences of sports mega-events, such as the Fédération Internationale de Football Association (FIFA) World Cups, and the Olympics and Paralympics (2002-2010) – and in one country: Italy. These findings corroborate the known differences in exposition to these sports mega-events, and also show surprising exceptions, such as the Eris Effect in the female choices. Furthermore, these findings also corroborate the hypothesis of the sports subcultures in Italy. Verf.-Referat