Event tourism : concepts, international case studies and research

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Bibliographische Detailangaben
Deutscher übersetzter Titel:Event-Tourismus : Konzepte, internationale Fallstudien und Forschung
Herausgeber:Getz, Donald
Veröffentlicht:Putnam Valley (N.Y.): Cognizant Communication Corporation (Verlag), 2013, XII, 433 S., Lit.
Format: Literatur (SPOLIT)
Publikationstyp: Monografie
Medienart: Gedruckte Ressource
Dokumententyp: Sammelband Lehrbuch
Sprache:Englisch
ISBN:1882345606, 9781882345601
Schlagworte:
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Erfassungsnummer:PU201405004621
Quelle:BISp

Abstract

We stillneed venues and they have to be marketed.There will always be events wanting to attract tourists. And bidding for one-time events will undoubtedly remain unimportant. But the demand-side approach opens up numerous avenues of development and marketing that have little if anything to do with the prevailing emphasis on themes such as sports and business events. Destinations looking for competitive advantages will have to get started soon before they are left behind. The focus has always been in single events, selling venues for them, bidding on them, developing an marketing them. The future lies in portfolios of events, all managed together as assets achieving multiple goals fort the host cities and destinations. If you think it's a challenge to organize or market one event, imagine the complexity involved in managing dozens or hundreds of events to satisfy numerous stakeholders. The features of this book are: chapters begin with learning objectives and end with basic and advanced study questions. The advanced questions are more suitable for assignments and essays. Internet adresses and sources are provided throughout the text. "Research notes" provide findings from published sources on many topics discussed in the chapters. The author has produced a text that can be needed in travel and tourism as well as in event management programs. This textbook is connecting the fields of tourism and events. The author argues for a paradigm shift in thinking about how a portfolio of events can be used to deliver a range of positive impacts: socio-cultural; environmental; and economic. Verl.-Info (geändert)