Arai, A., Ko, Y. J., & Kaplanidou, K. (2013). Athlete brand image: Scale development and model test. European sport management quarterly, 13(4), S. 383-403. doi:10.1080/16184742.2013.811609

Arai, Akiko, Yong Jae Ko, and Kyriaki Kaplanidou. "Athlete Brand Image: Scale Development and Model Test." European Sport Management Quarterly 13, no. 4 (2013): S. 383-403.

Arai, Akiko, Yong Jae Ko, and Kyriaki Kaplanidou. "Athlete Brand Image: Scale Development and Model Test." European Sport Management Quarterly 13.4 (2013): S. 383-403.