The innovation equation : balancing clever technical solutions with users’ needs
Gespeichert in:
| Deutscher übersetzter Titel: | Die Innovationsgleichung : das Abstimmen cleverer technischer Lösungen mit den Bedürfnissen der Nutzer |
|---|---|
| Autor: | Pawelka, Gerhard E.F. |
| Erschienen in: | Procedia engineering |
| Veröffentlicht: | 2 (2010), 2 (The engineering of sport 8 : engineering emotion), S. 2613-2617, Lit. |
| Format: | Literatur (SPOLIT) |
| Publikationstyp: | Zeitschriftenartikel |
| Medienart: | Elektronische Ressource (online) Gedruckte Ressource |
| Sprache: | Englisch |
| ISSN: | 1877-7058 |
| DOI: | 10.1016/j.proeng.2010.04.040 |
| Schlagworte: | |
| Online Zugang: | |
| Erfassungsnummer: | PU201008006222 |
| Quelle: | BISp |
Abstract
Finding clever technical solutions to clearly defined problems is just one half of the process of innovation. Innovation also includes identifying customers’ sometimes well-concealed needs. If we can think of those factors associated with technology and those associated with user needs as being different terms on either side of a mathematical equation, innovation is the process of balancing the equation in a way that allows a clever solution to equal customers’ needs. This paper explores the details of how important work on both sides of the equation resulted in the creation of a new sports training market that, prior to 1986, had not yet been fully contemplated. Verf.-Referat