Abstract

Merely preparing the venues and housing for the athletes, officials, press, and broadcasters of the Olympic games can upgrade and update significant portions of a host city. Tourists, volunteers, and event workers can contribute huge amounts of cash to the hosts' economy. It is no wonder the media reports that cities fight like dogs over the right to host the games. Preuss (sport economics and sports management, Johannes Gutenberg U.) sorts out the myths from the reality in this comprehensive study of the financial end of the Olympics. Starting from the point of view that each event is an economic anomaly, Preuss gives precise figures on what it takes to finance the games, and what is needed to profit from them. The often- overlooked issues he addresses include scale, commercialism, economic assessment and measurement, and the long-range impact on employment and exports. Annotation ©2004 Book News, Inc., Portland, OR (booknews.com) Quelle: HeBIS