Wyatt, T. J., McCullough, L., & Wolgemuth, W. (1998). A content analysis of television consumer advertising during the 1996 and 1997 NCAA final four basketball tournaments. Sport marketing quarterly, 7(3), S. 47-54.

Wyatt, Toni J., Leah McCullough, and Wade Wolgemuth. "A Content Analysis of Television Consumer Advertising During the 1996 and 1997 NCAA Final Four Basketball Tournaments." Sport Marketing Quarterly 7, no. 3 (1998): S. 47-54.

Wyatt, Toni J., Leah McCullough, and Wade Wolgemuth. "A Content Analysis of Television Consumer Advertising During the 1996 and 1997 NCAA Final Four Basketball Tournaments." Sport Marketing Quarterly 7.3 (1998): S. 47-54.