Motivational profiles of sporting event volunteers
Deutscher übersetzter Titel: | Motivationsprofil der Volunteers bei Sportveranstaltungen |
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Autor: | Schlesinger, Torsten; Gubler, Rainer |
Erschienen in: | Sport in society |
Veröffentlicht: | 19 (2016), 10, S. 1419-1439, Lit. |
Format: | Literatur (SPOLIT) |
Publikationstyp: | Zeitschriftenartikel |
Medienart: | Elektronische Ressource (online) Gedruckte Ressource |
Sprache: | Englisch |
ISSN: | 1743-0437, 1743-0445, 1461-0981 |
DOI: | 10.1080/17430437.2015.1133596 |
Schlagworte: | |
Online Zugang: | |
Erfassungsnummer: | PU201705003867 |
Quelle: | BISp |
Abstract des Autors
This article presents an approach for segmenting sporting event volunteers according to differences in their motives. Empirical data were obtained from a sample of 1169 volunteers who registered for the 2014 European Athletics Championships in Zürich. They completed the ‘Volunteer Motivation Scale for International Sporting Events’ (VMS-ISE) questionaire. The validity of the VMS-ISE was replicated by confirmatory factor analysis and the data were cluster analysed to identify distinct motivation-based volunteer profiles. These segmented volunteers on the basis of mutually exclusive motivational characteristics. The external validity of the four motivation-based types (‘community supporters’, ‘material incentive seekers’, ‘social networkers’ and ‘career and personal growth orienteers’) was confirmed with socio-economic, sport-related and volunteer activity-related variables. It is concluded that motivation-based segmentation represents a useful way of gaining a clearer understanding of the patterns underlying the heterogeneity of sporting events volunteers.