Abstract

For a service-oriented industry like scuba diving the dropout problem represents considerable lost income. More importantly, it raises concerns about the adequacy of training and other factors which may contribute to people leaving the sport. In this study, 95 certified divers who had not dived since completing their open water course were questioned about their training, their reasons for dropping out, any frightening or unpleasant experiences, and theit willingness to start diving again. Time constraints and economic factors were cited as the main barriers to participation. Training courses were rated favourably, and while there were some unpleasant experiences reported, 94 of the 95 respondents were interested to resume diving. Marketing strategies for encouraging greater participation in diving are discussed. Verf.-Referat