Consumer experience quality : a review and extension of the sport management literature

von Yoshida, Masayuki (Autor) ...
Erschienen in Sport management review, 20 (2017), 5, S. 427-442, Lit.

Effect of consumer experience quality on participant engagement in Japanese running events

von Yamaguchi, Shiro (Autor), ... Yoshida, Masayuki (Autor)
Erschienen in Sport marketing quarterly, 31 (2022), 4, S. 278-291, Lit.

Who is more influenced by customer equity drivers? : a moderator analysis in a professional soccer context

von Yoshida, Masayuki (Autor), ... Gordon, Brian (Autor)
Erschienen in Sport management review, 15 (2012), 4, S. 389-403, Lit.

Sport marketing in Asia : exploring trends and issues in the 21st century

von Yoshida, Masayuki (Autor), ... Heere, Bob (Autor)
Erschienen in Sport marketing quarterly, 24 (2015), 4 (Sport marketing in Asia: trends and issues in the 21st century), S. 207-213, Lit.

Service quality at sporting events : is aesthetic quality a missing dimension?

von Yoshida, Masayuki (Autor), ... James, Jeffrey D. (Autor)
Erschienen in Sport management review, 14 (2011), 1, S. 13-24, Lit.

Service quality and its effects on consumer outcomes : a meta-analytic review in spectator sport

von Biscaia, Rui (Autor), ... Yoshida, Masayuki (Autor), Kim, Yukyoum (Autor)
Erschienen in European sport management quarterly, 23 (2023), 3, S. 897-921, Lit.

Professional team ownership models in Japan, South Korea and China

von Kang, Joon-Ho (Autor), ... Yoshida, Masayuki (Autor), Liu, Dongfeng (Autor)
Erschienen in Routledge handbook of sport governance, London: Routledge (Verlag), 2020, 18 S., Lit.

An integrated model for stadium atmosphere and stadium attachment : an empirical test in two baseball stadium contexts

von Yoshida, Masayuki (Autor), ... Gordon, Brian S. (Autor), Nakazawa, Makoto (Autor), Yoshioka, Naoko (Autor)
Erschienen in Sport marketing quarterly, 30 (2021), 2, S. 95-110, Lit.

Sport event innovativeness : conceptualization, measurement, and its impact on consumer behavior

von Yoshida, Masayuki (Autor), ... James, Jeffrey D. (Autor), Cronin, J. Joseph (Autor)
Erschienen in Sport management review, 16 (2013), 1, S. 68-84, Lit.

Fan community identification : an empirical examination of its outcomes in Japanese professional sport

von Yoshida, Masayuki (Autor), ... Gordon, Brian (Autor), Heere, Bob (Autor), James, Jeffrey D. (Autor)
Erschienen in Sport marketing quarterly, 24 (2015), 2, S. 105-119, Lit.

Leveraging sport events for sustainable sport participation : how schools contribute to sport development through events

von Aizawa, Kurumi (Autor), ... Orr, Madeleine (Autor), Inoue, Yuhei (Autor), Nagazumi, Jin (Autor), Yoshida, Masayuki (Autor)
Erschienen in European sport management quarterly, 23 (2023), 3, S. 662-682, Lit.

Investigating the role of fan club membership on perceptions of team brand equity in football

von Biscaia, Rui (Autor), ... Ross, Stephen (Autor), Yoshida, Masayuki (Autor), Correia, Abel (Autor), Rosado, António (Autor), Maroco, João (Autor)
Erschienen in Sport management review, 19 (2016), 2, S. 157-170, Lit.