Standardisierte Messung und Bewertung von Sportsponsoring

von Breuer, Christoph (Leiter) ...
Deutsche Sporthochschule Köln / Institut für Sportökonomie und Sportmanagement
Projektlaufzeit: 04/2009-12/2010

Predicting the attentional effect of sport sponsorship information as an innovative evaluation approach

von Rumpf, Christopher (Autor), ... Breuer, Christoph (Autor)
Erschienen in Strategies in sports marketing : technologies and emerging trends, Hershey (Penn.): IGI Global (Verlag), 2014, S. 238-254, Lit.

Assessing consumer reactions with neuroscientific measurements

von Rumpf, Christopher (Autor), ... Breuer, Christoph (Autor)
Erschienen in Applying neuroscience to business practice, Hershey (Penn.): IGI Global (Verlag), 2017, S. 1-17, Lit.

Animation intensity of sponsorship signage : the impact on sport viewers’ attention and viewer confusion

von Otto, Felix (Autor), ... Rumpf, Christopher (Autor)
Erschienen in Sport, business and management, 8 (2018), 2, S. 177-194, Lit.

Digital technology and sport sponsorship

von Rumpf, Christopher (Autor), ... Breuer, Christoph (Autor)
Erschienen in Critical issues in global sport management, New York (N.Y.): Routledge (Verlag), 2017, S. 266-277, Lit.

Assessing consumer reactions with neuroscientific measurements

von Rumpf, Christopher (Autor), ... Breuer, Christoph (Autor)
Erschienen in Applications of neuroscience : breakthroughs in research and practice, Hershey (Penn.): 2018, S. 337-349, Lit.

Focus on brand choice: assessing the behavioral response to sponsorship-linked communication

von Rumpf, Christopher (Autor), ... Breuer, Christoph (Autor)
Erschienen in Journal of sport management, 32 (2018), 6, S. 531-541, Lit.

Memorization of sport sponsorship activities : the case of the German Bundesliga

von Breuer, Christoph (Autor), ... Rumpf, Christopher (Autor)
Erschienen in Sport, business and management, 1 (2011), 3, S. 284-293, Lit.

Assessing the drivers of sport sponsor identification : findings from an empirical lab study

von Breuer, Christoph (Autor), ... Rumpf, Christopher (Autor)
Erschienen in Thunderbird international business review, 53 (2011), 6, S. 739-746, Lit.

The viewer's reception and processing of sponsorship information in sport telecasts

von Breuer, Christoph (Autor), ... Rumpf, Christopher (Autor)
Erschienen in Journal of sport management, 26 (2012), 6, S. 521-531, Lit.

Determinants of viewer attention in concurrent event sponsorship

von Boronczyk, Felix (Autor), ... Rumpf, Christopher (Autor), Breuer, Christoph (Autor)
Erschienen in International journal of sports marketing and sponsorship, 19 (2018), 1, S. 11-24, Lit.

Predicting consumer gaze hits: a simulation model of visual attention to dynamic marketing stimuli

von Rumpf, Christopher (Autor), ... Boronczyk, Felix (Autor), Breuer, Christoph (Autor)
Erschienen in Journal of business research, 111 (2020), April, S. 208-217, Lit.

Ein Bewertungsmodell zur Analyse von Sponsoring-Alternativen

von Breuer, Christoph (Autor), ... Rumpf, Christopher (Autor), Kurz, Stefan (Autor)
Erschienen in Marketing review St. Gallen, 30 (2013), 1, S. 72-81, Lit.

Aufmerksamkeit, Emotion und Präferenz - Determinanten von Wirkungen des Sportsponsorings

von Breuer, Christoph (Leiter) ...
Deutsche Sporthochschule Köln / Institut für Sportökonomie und Sportmanagement / Abteilung Sportmanagement
Projektlaufzeit: 05/2014-10/2015

Assessing customer segments and drivers of involvement among ice hockey attendees

von Hallmann, Kirstin (Autor), ... Wicker, Pamela (Autor), Breuer, Christoph (Autor), Rumpf, Christopher (Autor), Bode, Michael (Autor)
Erschienen in International journal of sport management and marketing, 14 (2013), 1, S. 61-80, Lit.

The effect of acute physical exercise on NK-cell cytolytic activity : a systematic review and meta-analysis

von Rumpf, Christopher (Autor), ... Proschinger, Sebastian (Autor), Schenk, Alexander (Autor), Bloch, Wilhelm (Autor), Lampit, Amit (Autor), Javelle, Florian (Autor), Zimmer, Philipp (Autor)
Erschienen in Sports medicine, 51 (2021), 3, S. 519-530, Lit.