Standardisierte Messung und Bewertung von Sportsponsoring

von Breuer, Christoph (Leiter) ...
Deutsche Sporthochschule Köln / Institut für Sportökonomie und Sportmanagement
Projektlaufzeit: 04/2009-12/2010

Predicting the attentional effect of sport sponsorship information as an innovative evaluation approach

von Rumpf, Christopher (Autor), ... Breuer, Christoph (Autor)
Erschienen in Strategies in sports marketing : technologies and emerging trends, Hershey (Penn.): IGI Global (Verlag), 2014, S. 238-254, Lit.

The impact of color and animation on the sports viewers‘ attention for televised sponsorship signage

von Rumpf, Christopher (Autor), ... Breuer, Christoph (Autor)
Erschienen in Journal of sport management, 29 (2016), 2, S. 170-183, Lit.

Sponsorship-linked marketing

von Cornwell, T. Bettina (Autor), ... Rumpf, Christopher (Beteiligte Person)
Erschienen in Routledge handbook of theory in sport management, London, New York (N.Y.): Routledge (Verlag), 2016, S. 203-212, Lit.

Assessing consumer reactions with neuroscientific measurements

von Rumpf, Christopher (Autor), ... Breuer, Christoph (Autor)
Erschienen in Applying neuroscience to business practice, Hershey (Penn.): IGI Global (Verlag), 2017, S. 1-17, Lit.

Animation intensity of sponsorship signage : the impact on sport viewers’ attention and viewer confusion

von Otto, Felix (Autor), ... Rumpf, Christopher (Autor)
Erschienen in Sport, business and management, 8 (2018), 2, S. 177-194, Lit.

Digital technology and sport sponsorship

von Rumpf, Christopher (Autor), ... Breuer, Christoph (Autor)
Erschienen in Critical issues in global sport management, New York (N.Y.): Routledge (Verlag), 2017, S. 266-277, Lit.

Assessing consumer reactions with neuroscientific measurements

von Rumpf, Christopher (Autor), ... Breuer, Christoph (Autor)
Erschienen in Applications of neuroscience : breakthroughs in research and practice, Hershey (Penn.): 2018, S. 337-349, Lit.

Focus on brand choice: assessing the behavioral response to sponsorship-linked communication

von Rumpf, Christopher (Autor), ... Breuer, Christoph (Autor)
Erschienen in Journal of sport management, 32 (2018), 6, S. 531-541, Lit.

Memorization of sport sponsorship activities : the case of the German Bundesliga

von Breuer, Christoph (Autor), ... Rumpf, Christopher (Autor)
Erschienen in Sport, business and management, 1 (2011), 3, S. 284-293, Lit.

Assessing the drivers of sport sponsor identification : findings from an empirical lab study

von Breuer, Christoph (Autor), ... Rumpf, Christopher (Autor)
Erschienen in Thunderbird international business review, 53 (2011), 6, S. 739-746, Lit.

The viewer's reception and processing of sponsorship information in sport telecasts

von Breuer, Christoph (Autor), ... Rumpf, Christopher (Autor)
Erschienen in Journal of sport management, 26 (2012), 6, S. 521-531, Lit.

Computing the impact of sponsor signage exposure within sports broadcasts

von Rumpf, Christopher (Autor), ... Breuer, Christoph (Autor)
Erschienen in Routledge handbook of sports marketing, London: Routledge (Verlag), Taylor & Francis (Verlag), 2016, S. 71-79, Lit.

Sponsor message processing in live broadcasts : a pilot study on the role of game outcome uncertainty and emotions

von Breuer, Christoph (Autor), ... Rumpf, Christopher (Autor), Boronczyk, Felix (Autor)
Erschienen in Psychology & marketing, 38 (2021), 5, S. 896-907, Lit.

Message personalization and real-time adaptation as next innovations in sport sponsorship management? : how run-of-play and team affiliation affect viewer response

von Breuer, Christoph (Autor), ... Boronczyk, Felix (Autor), Rumpf, Christopher (Autor)
Erschienen in Journal of business research, 2021, 133, S. 309-316, Lit.

Dataset for the analysis of TV viewer response to live sport broadcasts and sponsor messages

von Breuer, Christoph (Autor), ... Boronczyk, Felix (Autor), Rumpf, Christopher (Autor)
Erschienen in Data in Brief, 2021, 38, Art.-ID 107281, [6 S.], Lit.

Determinants of viewer attention in concurrent event sponsorship

von Boronczyk, Felix (Autor), ... Rumpf, Christopher (Autor), Breuer, Christoph (Autor)
Erschienen in International journal of sports marketing and sponsorship, 19 (2018), 1, S. 11-24, Lit.

Predicting consumer gaze hits: a simulation model of visual attention to dynamic marketing stimuli

von Rumpf, Christopher (Autor), ... Boronczyk, Felix (Autor), Breuer, Christoph (Autor)
Erschienen in Journal of business research, 111 (2020), April, S. 208-217, Lit.

Evaluation on sports sponsorship

von Rumpf, Christopher (Autor), ... Breuer, Christoph (Autor), Xi, Chi (Autor)
Erschienen in Journal of Beijing Sport University, 38 (2015), 4, S. 18-25, Lit.

Aufmerksamkeit für Sponsoren im Rahmen von Sportübertragungen : theoretische Erklärung und datenbasierte Prognose der Aufmerksamkeitswirkung

von Rumpf, Christopher (Autor), ... Breuer, Christoph (Gutachter), Uhrich, Sebastian (Gutachter) München: AVM-Verl. (Verlag), 2013, XVII, 200 S., Lit.