The impact of color and animation on the sports viewers‘ attention for televised sponsorship signage

von Rumpf, Christopher (Autor), ... Breuer, Christoph (Autor)
Erschienen in Journal of sport management, 29 (2016), 2, S. 170-183, Lit.

Computing the impact of sponsor signage exposure within sports broadcasts

von Rumpf, Christopher (Autor), ... Breuer, Christoph (Autor)
Erschienen in Routledge handbook of sports marketing, London: Routledge (Verlag), Taylor & Francis (Verlag), 2016, S. 71-79, Lit.

Sponsor message processing in live broadcasts : a pilot study on the role of game outcome uncertainty and emotions

von Breuer, Christoph (Autor), ... Rumpf, Christopher (Autor), Boronczyk, Felix (Autor)
Erschienen in Psychology & marketing, 38 (2021), 5, S. 896-907, Lit.

Dataset for the analysis of TV viewer response to live sport broadcasts and sponsor messages

von Breuer, Christoph (Autor), ... Boronczyk, Felix (Autor), Rumpf, Christopher (Autor)
Erschienen in Data in Brief, 2021, 38, Art.-ID 107281, [6 S.], Lit.

The role of context intensity and working memory capacity in the consumer’s processing of brand information in entertainment media

von Rumpf, Christopher (Autor), ... Noël, Benjamin (Autor), Breuer, Christoph (Autor), Memmert, Daniel (Autor)
Erschienen in Psychology & marketing, 32 (2015), 7, S. 764-770, Lit.