Evaluation on sports sponsorship

von Rumpf, Christopher (Autor), ... Breuer, Christoph (Autor), Xi, Chi (Autor)
Erschienen in Journal of Beijing Sport University, 38 (2015), 4, S. 18-25, Lit.

Assessing customer segments and drivers of involvement among ice hockey attendees

von Hallmann, Kirstin (Autor), ... Wicker, Pamela (Autor), Breuer, Christoph (Autor), Rumpf, Christopher (Autor), Bode, Michael (Autor)
Erschienen in International journal of sport management and marketing, 14 (2013), 1, S. 61-80, Lit.