The impact of color and animation on the sports viewers‘ attention for televised sponsorship signage

von Rumpf, Christopher (Autor), ... Breuer, Christoph (Autor)
Erschienen in Journal of sport management, 29 (2016), 2, S. 170-183, Lit.

Digital technology and sport sponsorship

von Rumpf, Christopher (Autor), ... Breuer, Christoph (Autor)
Erschienen in Critical issues in global sport management, New York (N.Y.): Routledge (Verlag), 2017, S. 266-277, Lit.

Assessing consumer reactions with neuroscientific measurements

von Rumpf, Christopher (Autor), ... Breuer, Christoph (Autor)
Erschienen in Applications of neuroscience : breakthroughs in research and practice, Hershey (Penn.): 2018, S. 337-349, Lit.

Focus on brand choice: assessing the behavioral response to sponsorship-linked communication

von Rumpf, Christopher (Autor), ... Breuer, Christoph (Autor)
Erschienen in Journal of sport management, 32 (2018), 6, S. 531-541, Lit.

The viewer's reception and processing of sponsorship information in sport telecasts

von Breuer, Christoph (Autor), ... Rumpf, Christopher (Autor)
Erschienen in Journal of sport management, 26 (2012), 6, S. 521-531, Lit.

Computing the impact of sponsor signage exposure within sports broadcasts

von Rumpf, Christopher (Autor), ... Breuer, Christoph (Autor)
Erschienen in Routledge handbook of sports marketing, London: Routledge (Verlag), Taylor & Francis (Verlag), 2016, S. 71-79, Lit.

The role of context intensity and working memory capacity in the consumer’s processing of brand information in entertainment media

von Rumpf, Christopher (Autor), ... Noël, Benjamin (Autor), Breuer, Christoph (Autor), Memmert, Daniel (Autor)
Erschienen in Psychology & marketing, 32 (2015), 7, S. 764-770, Lit.