Sports business unplugged : leadership challenges from the world of sports

von Burton, Rick (Autor), ... O’Reilly, Norm (Autor) Syracuse (N.Y.): Syracuse University Press (Verlag), 2016, 160 S., Lit.

Leveraging sponsorship : the activation ratio

von O’Reilly, Norm (Autor), ... Lafrance Horning, Denyse (Autor)
Erschienen in Sport management review, 16 (2013), 4, S. 424-437, Lit.

Sport sponsorship insights

von O'Reilly, Norm (Autor), ... Abeza, Gashaw (Autor), Harrison, Mark (Autor) Abingdon, London: Routledge (Verlag), Taylor & Francis (Verlag), 2021, x, 136 S., Lit.

Vancouver 2010

von Séguin, Benoit (Leiter), ... O'Reilly, Norm (Leiter)
University of Ottawa / Faculty of Health Sciences / School of Human Kinetics
Projektlaufzeit: 05/2009-05/2010

Stakeholder perceptions of short-term marketing tactics during the Olympics

von Burton, Rick (Autor), ... O'Reilly, Norm (Autor), Séguin, Benoit (Autor)
Erschienen in International handbook on the economics of mega sporting events, Cheltenham: Edward Elgar Publishing (Verlag), 2012, S. 140-161, Lit.

An empirical exploration of sponsorship sales in North American professional sport : is it time to rethink our approach?

von O'Reilly, Norm (Autor), ... Stroebel, Tim (Autor), Pfahl, Michael (Autor), Kahler, Jim (Autor)
Erschienen in Sport, business and management, 8 (2018), 1, S. 15-34, Lit.

The role of mega-sports event interest in sponsorship and ambush marketing attitudes

von MacIntosh, Eric (Autor), ... Nadeau, John (Autor), Séguin, Benoit (Autor), O'Reilly, Norm (Autor), Bradish, Cheri L. (Autor), Legg, David (Autor)
Erschienen in Sport marketing quarterly, 21 (2012), 1, S. 43-52, Lit.