The contemporary use of social media in professional sport

von O’Reilly, Norm (Autor), ... Abeza, Gashaw Z. (Autor)
Erschienen in Communication and Sport, Berlin: De Gruyter Mouton (Verlag), 2021, S. 615-632, Lit.

Leveraging sponsorship : the activation ratio

von O’Reilly, Norm (Autor), ... Lafrance Horning, Denyse (Autor)
Erschienen in Sport management review, 16 (2013), 4, S. 424-437, Lit.

Vancouver 2010

von Séguin, Benoit (Leiter), ... O'Reilly, Norm (Leiter)
University of Ottawa / Faculty of Health Sciences / School of Human Kinetics
Projektlaufzeit: 05/2009-05/2010

Do fans want their team to be competitive in the short-term (the next game) or the long-term (the full season), and does the answer affect management decisions?

von O'Reilly, Norm (Autor), ... Nadeau, John (Autor), Kaplan, Alan (Autor)
Erschienen in European sport management quarterly, 11 (2011), 1, S. 73-86, Lit.

Stakeholder perceptions of short-term marketing tactics during the Olympics

von Burton, Rick (Autor), ... O'Reilly, Norm (Autor), Séguin, Benoit (Autor)
Erschienen in International handbook on the economics of mega sporting events, Cheltenham: Edward Elgar Publishing (Verlag), 2012, S. 140-161, Lit.

An empirical exploration of sponsorship sales in North American professional sport : is it time to rethink our approach?

von O'Reilly, Norm (Autor), ... Stroebel, Tim (Autor), Pfahl, Michael (Autor), Kahler, Jim (Autor)
Erschienen in Sport, business and management, 8 (2018), 1, S. 15-34, Lit.

Co-branding through an international double degree program : a single case study in sport management education

von Ströbel, Tim (Autor), ... Ridpath, Bradley David (Autor), Woratschek, Herbert (Autor), O'Reilly, Norm (Autor), Buser, Markus (Autor), Pfahl, Michael (Autor)
Erschienen in Sport management education journal, 14 (2020), 2, S. 119-128, Lit.

The role of mega-sports event interest in sponsorship and ambush marketing attitudes

von MacIntosh, Eric (Autor), ... Nadeau, John (Autor), Séguin, Benoit (Autor), O'Reilly, Norm (Autor), Bradish, Cheri L. (Autor), Legg, David (Autor)
Erschienen in Sport marketing quarterly, 21 (2012), 1, S. 43-52, Lit.