The contemporary use of social media in professional sport

von O’Reilly, Norm (Autor), ... Abeza, Gashaw Z. (Autor)
Erschienen in Communication and Sport, Berlin: De Gruyter Mouton (Verlag), 2021, S. 615-632, Lit.

Do fans want their team to be competitive in the short-term (the next game) or the long-term (the full season), and does the answer affect management decisions?

von O'Reilly, Norm (Autor), ... Nadeau, John (Autor), Kaplan, Alan (Autor)
Erschienen in European sport management quarterly, 11 (2011), 1, S. 73-86, Lit.