Sponsoring the Paralympic Games and breaking barriers

von Legg, David (Autor) ...
Erschienen in Routledge handbook of the Olympic and Paralympic Games, Berlin, New York (N.Y.), London: Routledge (Verlag), 2021, [S. 11], Lit.

Marketing and sponsorship at the Paralympic Games

von Legg, David (Autor), ... Dottori, Mark (Autor)
Erschienen in Managing the Paralympics, Basingstoke: Palgrave Macmillan (Verlag), 2017, S. 263-288, Lit.

The role of mega-sports event interest in sponsorship and ambush marketing attitudes

von MacIntosh, Eric (Autor), ... Nadeau, John (Autor), Séguin, Benoit (Autor), O'Reilly, Norm (Autor), Bradish, Cheri L. (Autor), Legg, David (Autor)
Erschienen in Sport marketing quarterly, 21 (2012), 1, S. 43-52, Lit.