Olympic brand governance : future research directions

von Séguin, Benoit (Autor), ... Abeza, Gashaw (Autor)
Erschienen in Research handbook on sport governance, Cheltenham: 2019, S. 368-383, Lit.

Understanding leadership in major sporting events : the case of the 2005 World Aquatics Championships

von Parent, Milena M. (Autor), ... Olver, Denise (Autor), Séguin, Benoit (Autor)
Erschienen in Sport management review, 12 (2009), 3, S. 167-184, Lit.

Brand governance practices in Canadian national sport organizations : an exploratory study

von Taks, Marijke (Autor), ... Séguin, Benoit (Autor), Naraine, Michael L. (Autor), Thompson, Ashley (Autor), Parent, Milena M. (Autor), Hoye, Russell (Autor)
Erschienen in European sport management quarterly, 20 (2020), 1 (Brand research in sport management), S. 10-29, Lit.