The company you keep : brand image transfer in concurrent event sponsorship

von Boronczyk, Felix (Autor), ... Breuer, Christoph (Autor)
Erschienen in Journal of business research, 2021, 124, S. 739-747, Lit.

Brand-related feelings and sponsor attitude formation

von Boronczyk, Felix (Autor), ... Breuer, Christoph (Autor)
Erschienen in International journal of sports marketing and sponsorship, 21 (2020), 3, S. 513-526, Lit.

The company you keep : an analysis of the effects of concurrent sponsorship on consumer-focused sponsorship outcomes

von Boronczyk, Felix (Autor), ... Breuer, Christoph (Gutachter), Uhrich, Sebastian (Gutachter) Köln: 2020, 40 S., Lit.

Determinants of viewer attention in concurrent event sponsorship

von Boronczyk, Felix (Autor), ... Rumpf, Christopher (Autor), Breuer, Christoph (Autor)
Erschienen in International journal of sports marketing and sponsorship, 19 (2018), 1, S. 11-24, Lit.

Predicting consumer gaze hits: a simulation model of visual attention to dynamic marketing stimuli

von Rumpf, Christopher (Autor), ... Boronczyk, Felix (Autor), Breuer, Christoph (Autor)
Erschienen in Journal of business research, 111 (2020), April, S. 208-217, Lit.

Message personalization and real-time adaptation as next innovations in sport sponsorship management? : how run-of-play and team affiliation affect viewer response

von Breuer, Christoph (Autor), ... Boronczyk, Felix (Autor), Rumpf, Christopher (Autor)
Erschienen in Journal of business research, 2021, 133, S. 309-316, Lit.

Dataset for the analysis of TV viewer response to live sport broadcasts and sponsor messages

von Breuer, Christoph (Autor), ... Boronczyk, Felix (Autor), Rumpf, Christopher (Autor)
Erschienen in Data in Brief, 2021, 38, Art.-ID 107281, [6 S.], Lit.

Professional clubs as platforms in multi-sided markets in times of COVID-19 : the role of spectators and atmosphere in live football

von Herold, Elisa (Autor), ... Boronczyk, Felix (Autor), Breuer, Christoph (Autor)
Erschienen in Sustainability, 13 (2021), 4 (Recovery and Sustainability of the Sport Sector during the COVID-19 Pandemic), Art.-ID 2312, [16 S.], Lit.

Sponsor message processing in live broadcasts : a pilot study on the role of game outcome uncertainty and emotions

von Breuer, Christoph (Autor), ... Rumpf, Christopher (Autor), Boronczyk, Felix (Autor)
Erschienen in Psychology & marketing, 38 (2021), 5, S. 896-907, Lit.

Aufmerksamkeit, Emotion und Präferenz - Determinanten von Wirkungen des Sportsponsorings

von Breuer, Christoph (Leiter) ...
Deutsche Sporthochschule Köln / Institut für Sportökonomie und Sportmanagement / Abteilung Sportmanagement
Projektlaufzeit: 05/2014-10/2015