Olympic marketing and sponsorship benchmarks : Sydney 2000

von Preuß, Holger (Autor), ... Séguin, Benoit (Autor)
Erschienen in Olympischer Dreiklang : Werte – Geschichte – Zeitgeist, Kassel: Agon-Sportverl. (Verlag), 2004, S. 333-353, Lit.

Factors that led to the drowning of a world championship organizing committee : a stakeholder approach

von Parent, Milena M. (Autor), ... Séguin, Benoit (Autor)
Erschienen in European sport management quarterly, 7 (2007), 2, S. 187-212, Lit.

Stakeholder perceptions of short-term marketing tactics during the Olympics

von Burton, Rick (Autor), ... O'Reilly, Norm (Autor), Séguin, Benoit (Autor)
Erschienen in International handbook on the economics of mega sporting events, Cheltenham: Edward Elgar Publishing (Verlag), 2012, S. 140-161, Lit.