Ambush marketing

von Séguin, Benoit (Autor), ... Ellis, Dana (Autor)
Erschienen in Routledge handbook of sport management, London: Routledge (Verlag), 2012, S. 311-323, Lit.

Routledge handbook of the Olympic and Paralympic Games

von Chatziefstathiou, Dikaia (Hrsg.), ... García, Borja (Hrsg.), Séguin, Benoit (Hrsg.) Berlin, New York (N.Y.), London: Routledge (Verlag), 2021, 470 S., Lit.

Vancouver 2010

von Séguin, Benoit (Leiter), ... O'Reilly, Norm (Leiter)
University of Ottawa / Faculty of Health Sciences / School of Human Kinetics
Projektlaufzeit: 05/2009-05/2010

Profiling major sport event visitors : the 2002 Commonwealth Games

von Preuß, Holger (Autor), ... Séguin, Benoit (Autor), O'Reilly, Norm (Autor)
Erschienen in Journal of sport & tourism, 12 (2007), 1, S. 5-23, Lit.

Stakeholder perceptions of short-term marketing tactics during the Olympics

von Burton, Rick (Autor), ... O'Reilly, Norm (Autor), Séguin, Benoit (Autor)
Erschienen in International handbook on the economics of mega sporting events, Cheltenham: Edward Elgar Publishing (Verlag), 2012, S. 140-161, Lit.

How to win a bid for major sporting events? : a stakeholder analysis of the 2018 Olympic Winter Games French bid

von Hautbois, Christopher (Autor), ... Parent, Milena M. (Autor), Séguin, Benoit (Autor)
Erschienen in Sport management review, 15 (2012), 3, S. 263-275, Lit.