Consumer experience quality : a review and extension of the sport management literature

von Yoshida, Masayuki (Autor) ...
Erschienen in Sport management review, 20 (2017), 5, S. 427-442, Lit.

Effect of consumer experience quality on participant engagement in Japanese running events

von Yamaguchi, Shiro (Autor), ... Yoshida, Masayuki (Autor)
Erschienen in Sport marketing quarterly, 31 (2022), 4, S. 278-291, Lit.

Sport marketing in Asia : exploring trends and issues in the 21st century

von Yoshida, Masayuki (Autor), ... Heere, Bob (Autor)
Erschienen in Sport marketing quarterly, 24 (2015), 4 (Sport marketing in Asia: trends and issues in the 21st century), S. 207-213, Lit.

Who is more influenced by customer equity drivers? : a moderator analysis in a professional soccer context

von Yoshida, Masayuki (Autor), ... Gordon, Brian (Autor)
Erschienen in Sport management review, 15 (2012), 4, S. 389-403, Lit.

An integrated model for stadium atmosphere and stadium attachment : an empirical test in two baseball stadium contexts

von Yoshida, Masayuki (Autor), ... Gordon, Brian S. (Autor), Nakazawa, Makoto (Autor), Yoshioka, Naoko (Autor)
Erschienen in Sport marketing quarterly, 30 (2021), 2, S. 95-110, Lit.

Sport event innovativeness : conceptualization, measurement, and its impact on consumer behavior

von Yoshida, Masayuki (Autor), ... James, Jeffrey D. (Autor), Cronin, J. Joseph (Autor)
Erschienen in Sport management review, 16 (2013), 1, S. 68-84, Lit.

Excessive game playing is associated with musculoskeletal pain among youth athletes : a cross-sectional study in Miyagi prefecture

von Sekiguchi, Takuya (Autor), ... Hagiwara, Yoshihiro (Autor), Momma, Haruki (Autor), Tsuchiya, Masahiro (Autor), Kuroki, Kaoru (Autor), Kanazawa, Kenji (Autor), Yabe, Yutaka (Autor), Yoshida, Shinichiro (Autor), Koide, Masashi (Autor), Itaya, Nobuyuki (Autor), Itoi, Eiji (Autor), Nagatomi, Ryoichi (Autor)
Erschienen in Journal of sports sciences, 36 (2018), 16, S. 1801-1807, Lit.