Olympic brand governance

von Séguin, Benoit (Autor) ...
Erschienen in Historical and contemporary issues in Olympic studies : proceedings of the conference held by the University of Johannesburg and the Olympic Studies Centre of the German Sport University Cologne in Johannesburg, 30 November - 2 December 2015, Johannesburg: University of Johannesburg (Verlag), 2016, S. 60-75, Lit.

Markenmanagement im Umfeld von Sportgroßveranstaltungen im Zeitalter des Ambush Marketing

von Séguin, Benoit (Autor) ...
Erschienen in Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport, Wiesbaden: Springer Gabler (Verlag), 2014, S. 295-315, Lit.

Olympic brand governance : future research directions

von Séguin, Benoit (Autor), ... Abeza, Gashaw (Autor)
Erschienen in Research handbook on sport governance, Cheltenham: 2019, S. 368-383, Lit.

Factors that led to the drowning of a world championship organizing committee : a stakeholder approach

von Parent, Milena M. (Autor), ... Séguin, Benoit (Autor)
Erschienen in European sport management quarterly, 7 (2007), 2, S. 187-212, Lit.

Routledge handbook of the Olympic and Paralympic Games

von Chatziefstathiou, Dikaia (Hrsg.), ... García, Borja (Hrsg.), Séguin, Benoit (Hrsg.) Berlin, New York (N.Y.), London: Routledge (Verlag), 2021, 470 S., Lit.

Framing ambush marketing as a legal issue : an Olympic perspective

von Ellis, Dana (Autor), ... Scassa, Teresa (Autor), Séguin, Benoit (Autor)
Erschienen in Sport management review, 14 (2011), 3 (Sport Law and Regulation), S. 297-308, Lit.

Vancouver 2010

von Séguin, Benoit (Leiter), ... O'Reilly, Norm (Leiter)
University of Ottawa / Faculty of Health Sciences / School of Human Kinetics
Projektlaufzeit: 05/2009-05/2010

Understanding leadership in major sporting events : the case of the 2005 World Aquatics Championships

von Parent, Milena M. (Autor), ... Olver, Denise (Autor), Séguin, Benoit (Autor)
Erschienen in Sport management review, 12 (2009), 3, S. 167-184, Lit.

Brand governance practices in Canadian national sport organizations : an exploratory study

von Taks, Marijke (Autor), ... Séguin, Benoit (Autor), Naraine, Michael L. (Autor), Thompson, Ashley (Autor), Parent, Milena M. (Autor), Hoye, Russell (Autor)
Erschienen in European sport management quarterly, 20 (2020), 1 (Brand research in sport management), S. 10-29, Lit.