Olympic brand governance

von Séguin, Benoit (Autor) ...
Erschienen in Historical and contemporary issues in Olympic studies : proceedings of the conference held by the University of Johannesburg and the Olympic Studies Centre of the German Sport University Cologne in Johannesburg, 30 November - 2 December 2015, Johannesburg: University of Johannesburg (Verlag), 2016, S. 60-75, Lit.

A qualitative study investigating the conventional practices and preferences of Olympic Games sponsorship

von Séguin, Benoit (Autor) ...
Erschienen in Events im Sport : Marketing, Management, Finanzierung : Beiträge des 3. Deutschen Sportökonomie-Kongresses, Köln: 2004, S. 63-70, Lit.

Olympic brand governance : future research directions

von Séguin, Benoit (Autor), ... Abeza, Gashaw (Autor)
Erschienen in Research handbook on sport governance, Cheltenham: 2019, S. 368-383, Lit.

Olympic marketing and sponsorship benchmarks : Sydney 2000

von Preuß, Holger (Autor), ... Séguin, Benoit (Autor)
Erschienen in Olympischer Dreiklang : Werte – Geschichte – Zeitgeist, Kassel: Agon-Sportverl. (Verlag), 2004, S. 333-353, Lit.

Routledge handbook of the Olympic and Paralympic Games

von Chatziefstathiou, Dikaia (Hrsg.), ... García, Borja (Hrsg.), Séguin, Benoit (Hrsg.) Berlin, New York (N.Y.), London: Routledge (Verlag), 2021, 470 S., Lit.

Extending the Olympic brand into new territories : the case of the Youth Olympic Games

von Séguin, Benoit (Autor), ... Ferrand, Alain (Autor), Chappelet, Jean-Loup (Autor)
Erschienen in The Youth Olympic Games, London, Hoboken: Routledge (Verlag), Taylor & Francis (Verlag), 2014, S. 177-196, Lit.