Computing the impact of sponsor signage exposure within sports broadcasts

von Rumpf, Christopher (Autor), ... Breuer, Christoph (Autor)
Erschienen in Routledge handbook of sports marketing, London: Routledge (Verlag), Taylor & Francis (Verlag), 2016, S. 71-79, Lit.

Evaluation on sports sponsorship

von Rumpf, Christopher (Autor), ... Breuer, Christoph (Autor), Xi, Chi (Autor)
Erschienen in Journal of Beijing Sport University, 38 (2015), 4, S. 18-25, Lit.