Olympic brand governance : future research directions

von Séguin, Benoit (Autor), ... Abeza, Gashaw (Autor)
Erschienen in Research handbook on sport governance, Cheltenham: 2019, S. 368-383, Lit.

Team sports brand management

von Bodet, Guillaume (Autor), ... Séguin, Benoit (Autor)
Erschienen in Managing sports teams : economics, strategy and practice, Cham: Springer International Publishing (Verlag), 2021, S. 141-159, Lit.

Extending the Olympic brand into new territories : the case of the Youth Olympic Games

von Séguin, Benoit (Autor), ... Ferrand, Alain (Autor), Chappelet, Jean-Loup (Autor)
Erschienen in The Youth Olympic Games, London, Hoboken: Routledge (Verlag), Taylor & Francis (Verlag), 2014, S. 177-196, Lit.

Branding a professional sport team that reenters the same marketplace : stakeholders’ perspectives

von Rodrigue, François (Autor), ... Abeza, Gashaw (Autor), Séguin, Benoit (Autor), MacIntosh, Eric (Autor)
Erschienen in Sport marketing quarterly, 30 (2021), 1, o.A.