Brand governance practices in Canadian national sport organizations : an exploratory study

von Taks, Marijke (Autor), ... Séguin, Benoit (Autor), Naraine, Michael L. (Autor), Thompson, Ashley (Autor), Parent, Milena M. (Autor), Hoye, Russell (Autor)
Erschienen in European sport management quarterly, 20 (2020), 1 (Brand research in sport management), S. 10-29, Lit.