Enhancing a corporate business relationship through hosting a running race event : the case of the J.P. Morgan Corporate Challenge in Shanghai

von Shi, Jinyu (Autor), ... Zhang, James J. (Autor)
Erschienen in Global sport management : contemporary issues and inquiries, London, New York (N.Y.): Routledge (Verlag), 2017, S. 82-92, Lit.

Modeling environmental antecedents of online word-of-mouth on team social media : a perspective of information value

von Wang, Jerred Junqi (Autor), ... Zhang, James J. (Autor)
Erschienen in Sport marketing quarterly, 29 (2020), 2, S. 79-93, Lit.

The WASM foundation stone : introduction

von Pitts, Brenda G. (Autor), ... Zhang, James J. (Autor)
Erschienen in Global sport management : contemporary issues and inquiries, London, New York (N.Y.): Routledge (Verlag), 2017, S. 3-17, Lit.

Global sport management : contemporary issues and inquiries

von Pitts, Brenda G. (Hrsg.), ... Zhang, James J. (Hrsg.) London, New York (N.Y.): Routledge (Verlag), 2017, xiii, 291 S., Lit.

Emerging trends in sport sponsorship and branding : an introduction

von Leng, Ho Keat (Autor), ... Zhang, James J. (Autor)
Erschienen in Sports sponsorship and branding : global perspectives and emerging trends, London, New York (N.Y.): Routledge (Verlag), 2023, 18 S., Lit.

Sports sponsorship and branding : global perspectives and emerging trends

von Leng, Ho Keat (Hrsg.), ... Zhang, James J. (Hrsg.) London, New York (N.Y.): Routledge (Verlag), 2024, ix, 317 S., Lit.

Examining consumer attributes associated with collegiate athletic facility naming rights sponsorship : development of a theoretical framework

von Chen, Kenneth K. (Autor), ... Zhang, James J. (Autor)
Erschienen in Sport management review, 14 (2011), 2, S. 103-116, Lit.

The global football industry : marketing perspectives

von Zhang, James J. (Hrsg.), ... Pitts, Brenda G. (Hrsg.) London: Routledge (Verlag), 2018, viii, 343 S., Lit.

Contemporary sport marketing : global perspectives

von Zhang, James J. (Hrsg.), ... Pitts, Brenda G. (Hrsg.) London, New York (N.Y.): Routledge (Verlag), 2017, xii, 296 S., Lit.

Sport video game sponsorships and in-game advertising

von Cianfrone, Beth A. (Autor), ... Zhang, James J. (Autor)
Erschienen in Digital sport for performance enhancement and competitive evolution : intelligent gaming technologies, Hershey (Penn.): IGI Global (Verlag), 2009, S. 286-298, Lit.

Impact of broadcasting on the attendance of professional basketball games

von Zhang, James J. (Autor), ... Smith, Dennis W. (Autor)
Erschienen in Sport marketing quarterly, 6 (1997), 1, S. 23-32, Lit.

Investigating leadership, gender, and coaching level using the Revised Leadership for Sport Scale

von Jambor, Elizabeth A. (Autor), ... Zhang, James J. (Autor)
Erschienen in Journal of sport behavior, 20 (1997), 3, S. 313-321, Lit.

Global issues and new ideas in sport management : book of abstracts ; 2nd World Association for Sport Management World Conference, Kauna, Lithuania, 20 – 23 June, 2017

von Valantiniene, Irena (Hrsg.), ... Pitts, Brenda (Hrsg.), Zhang, James J. (Hrsg.) Kaunas: 2017, 159 S., Lit.

Volunteer identification and perceived fit associated with volunteer experience and behaviors

von Hwang, Jaeyeon (Autor), ... Yoo, Yongsang (Autor), Zhang, James J. (Autor)
Erschienen in Global sport management : contemporary issues and inquiries, London, New York (N.Y.): Routledge (Verlag), 2017, S. 150-174, Lit.

Impact of perceived functional and image fit on consumer-focused effectiveness for new NBA sponsorship

von Chou, Wen-hao Winston (Autor), ... Zhang, James J. (Autor)
Erschienen in Sports sponsorship and branding : global perspectives and emerging trends, London, New York (N.Y.): Routledge (Verlag), 2023, 19 S., Lit.

Running free : recreational runners’ reasons for non-use of digital sports technology

von Palsa, Lauri (Autor), ... Nauright, John (Autor), Zhang, James J. (Autor)
Erschienen in Sport in society, 27 (2024), 3, S. 329-345, Lit.

Sport business in leading economies

von Zhang, James J. (Hrsg.), ... Huang, Haiyan (Hrsg.), Nauright, John (Hrsg.) Bingley: Emerald (Verlag), 2018, 544 S., Lit.

The equalizer : feminist themes in the NWSL club marketing

von Henderson, Chris (Autor), ... Leopkey, Becca (Autor), Zhang, James J. (Autor)
Erschienen in The global football industry : marketing perspectives, London: Routledge (Verlag), 2018, S. 269-302, Lit.

Modification of the Volunteer Functions Inventory for application in youth sports

von Kim, May (Autor), ... Zhang, James J. (Autor), Connaughton, Dan (Autor)
Erschienen in Sport management review, 13 (2010), 1, S. 25-38, Lit.

Examining fan motives and loyalty for the Chinese Professional Baseball League of Taiwan

von Wang, Ryan T. (Autor), ... Zhang, James J. (Autor), Tsuji, Yosuke (Autor)
Erschienen in Sport management review, 14 (2011), 4, S. 347-360, Lit.