Are they wearing their pride on their sleeve? : examining the impact of team and university identity upon brand equity

von Wear, Henry (Autor), ... Heere, Bob (Autor), Clopton, Aaron (Autor)
Erschienen in Sport marketing quarterly, 25 (2016), 2, S. 79-89, Lit.

It’s about time : a longitudinal examination of attitudes and brand associations of a women’s professional sport team

von Wear, Henry (Autor), ... Naraine, Michael L. (Autor), Bakhsh, Jordan (Autor)
Erschienen in Sport marketing quarterly, 31 (2022), 2, S. 128-140, Lit.

What's in a name? : a case study of NBA baskeball in Charlotte

von Wear, Henry (Autor), ... Collins, Dorothy R. (Autor), Heere, Bob (Autor)
Erschienen in Sport marketing quarterly, 27 (2018), 2, S. 124-134, Lit.

Creating fans from scratch : a qualitative analysis of child consumer brand perceptions of a new sport team

von Reifurth, Katherine Rose Nakamoto (Autor), ... Wear, Henry T. (Autor), Heere, Bob (Autor)
Erschienen in Sport management review, 23 (2020), 3, S. 428-442, Lit.

Thinking outside the ‘box’ : a discussion of sports fans, teams, and the environment in the context of COVID-19

von Mastromartino, Brandon (Autor), ... Ross, Walker J. (Autor), Wear, Henry (Autor), Naraine, Michael L. (Autor)
Erschienen in Sport in society, 23 (2020), 11 (SportsWorld V: The Evolving SportsWorld: Sports and Physical Activities in the Time of COVID-19), S. 1707-1723, Lit.

Letting the dogs out : the impact of team service dogs on brand image, perceived altruism, and behavioral intention

von Mastromartino, Brandon (Autor), ... Wear, Henry (Autor), Naraine, Michael L. (Autor), Reifurth, Katherine Rose Nakamoto (Autor)
Erschienen in Sport marketing quarterly, 31 (2022), 4, S. 265-277, Lit.

The displaced fan: the importance of new media and community identification for maintaining team identity with your hometown team

von Collins, Dorothy R. (Autor), ... Heere, Bob (Autor), Shapiro, Stephen (Autor), Ridinger, Lynn (Autor), Wear, Henry (Autor)
Erschienen in European sport management quarterly, 16 (2016), 5, S. 655-674, Lit.