The effect of advertising on sales and brand equity in small sport businesses

von Hayduk, Ted (Autor), ... Walker, Matthew (Autor)
Erschienen in Sport marketing quarterly, 30 (2021), 3, S. 178-192, Lit.

The effect of ownership marketing expertise on MLB attendance and digital consumption

von Hayduk, Ted (Autor), ... Walker, Matthew (Autor)
Erschienen in Sport marketing quarterly, 30 (2021), 1, o.A., Lit.

The influence of professional athlete philanthropy on donation intentions

von Kim, Minhong (Autor), ... Walker, Matthew (Autor)
Erschienen in European sport management quarterly, 13 (2013), 5, S. 579-601, Lit.

Measuring the social impacts associated with Super Bowl XLIII : preliminary development of a psychic income scale

von Kim, Woosoon (Autor), ... Walker, Matthew (Autor)
Erschienen in Sport management review, 15 (2012), 1, S. 91-108, Lit.

Consumer Attitudes toward Responsible Entities in Sport (CARES) : scale development and model testing

von Walker, Matthew (Autor), ... Heere, Bob (Autor)
Erschienen in Sport management review, 14 (2011), 2, S. 153-166, Lit.

Differentiating mass participant sport event consumers : traditional versus non-traditional events

von Buning, Richard J. (Autor), ... Walker, Matthew (Autor)
Erschienen in Sport marketing quarterly, 25 (2016), 1, S. 47-58, Lit.

The NASCAR experience : examining the influence of fantasy sport participation on ‘non-fans’

von Goldsmith, Andrew L. (Autor), ... Walker, Matthew (Autor)
Erschienen in Sport management review, 18 (2015), 2, S. 231-243, Lit.

Toward an integrated framework of corporate social responsibility, responsiveness, and citizenship in sport

von Walker, Matthew (Autor), ... Parent, Milena M. (Autor)
Erschienen in Sport management review, 13 (2010), 3, S. 198-213, Lit.

Communicating socially responsible initiatives : an analysis of U.S. professional teams

von Walker, Matthew (Autor), ... Kent, Aubrey (Autor), Vincent, John (Autor)
Erschienen in Sport marketing quarterly, 19 (2010), 4, S. 187-195, Lit.

The freeloader effect : examining the influence of engagement and attitudes in a virtual fan community

von Walker, Matthew (Autor), ... Hodge, Courtney (Autor), Bennett, Gregg (Autor)
Erschienen in Sport marketing quarterly, 26 (2017), 3, S. 130-139, Lit.

Sport as an analogy to teach life skills and redefine moral values : a case study of the ‘Seedbeds of Peace’ sport-for-development programme in Medellin, Colombia

von Hills, Stephen (Autor), ... Gómez Velásquez, Alejandro (Autor), Walker, Matthew (Autor)
Erschienen in Journal of sport for development, 6 (2018), 10 (Sport for Development and Peace in Latin America and the Caribbean), S. 19-31, Lit.

The influence of advertising appeals on consumer perceptions of athlete endorser brand image

von Kunkel, Thilo (Autor), ... Walker, Matthew (Autor), Hodge, Courtney M. (Autor)
Erschienen in European sport management quarterly, 19 (2019), 3, S. 373-395, Lit.

Attracting Facebook 'fans' : the importance of authenticity and engagement as a social networking strategy for professional sport teams

von Pronschinske, Mya (Autor), ... Groza, Mark D. (Autor), Walker, Matthew (Autor)
Erschienen in Sport marketing quarterly, 21 (2012), 4, S. 221-231, Lit.

Sport as a vehicle for health promotion : a shared value example of corporate social responsibility

von Hills, Stephen (Autor), ... Walker, Matthew (Autor), Barry, Adam E. (Autor)
Erschienen in Sport management review, 22 (2019), 1 (Managing Sport for Health), S. 126-141, Lit.

When faultlines are created : exploring the conflict triggering process in sport

von Kerwin, Shannon (Autor), ... Walker, Matthew B. (Autor), Bopp, Trevor (Autor)
Erschienen in Sport management review, 20 (2017), 3, S. 252-260, Lit.

Cross-sectoral variation in organizational culture in the fitness industry

von MacIntosh, Eric W. (Autor), ... Doherty, Alison (Autor), Walker, Matthew (Autor)
Erschienen in European sport management quarterly, 10 (2010), 4 (Sport management cultures), S. 445-464, Lit.

Exploring sense of community among small-scale sport event volunteers

von Kerwin, Shannon (Autor), ... Warner, Stacy (Autor), Walker, Matthew (Autor), Stevens, Julie (Autor)
Erschienen in European sport management quarterly, 15 (2015), 1 (Impacts and strategic outcomes from non-mega sport events for local communities), S. 77-92, Lit.

Does your sponsor affect my perception of the event? : the role of event sponsors as signals

von Walker, Matthew (Autor), ... Hall, Todd (Autor), Todd, Samuel Y. (Autor), Kent, Aubrey (Autor)
Erschienen in Sport marketing quarterly, 20 (2011), 3, S. 138-147, Lit.

Examining the effects of corporate renaming of a historic college football stadium

von Kim, Doyeop (Autor), ... Shin, Stephen H. (Autor), Walker, Matthew (Autor), Koo, Gi-Yong (Autor)
Erschienen in Contemporary sport marketing : global perspectives, London, New York (N.Y.): Routledge (Verlag), 2017, S. 244-258, Lit.

The power of sport to unite a nation : the social value of the 2010 FIFA World Cup in South Africa

von Heere, Bob (Autor), ... Walker, Matthew (Autor), Gibson, Heather (Autor), Thapa, Brijesh (Autor), Geldenhuys, Sue (Autor), Coetzee, Willie (Autor)
Erschienen in European sport management quarterly, 13 (2013), 4, S. 450-471, Lit.