Managing co-creation in professional sports : the antecedents and consequences of ritualized spectator behavior

von McDonald, Heath (Autor), ... Karg, Adam J. (Autor)
Erschienen in Sport management review, 17 (2014), 3, S. 292-309, Lit.

Fantasy sport participation as a complement to traditional sport consumption

von Karg, Adam J. (Autor), ... McDonald, Heath (Autor)
Erschienen in Sport management review, 14 (2011), 4, S. 327-346, Lit.

The immediate impact of coach succession on season ticket holder attitudes

von Karg, Adam (Autor), ... McDonald, Heath (Autor), Schoenberg, Geoff (Autor)
Erschienen in Sport marketing quarterly, 24 (2015), 1, S. 30-42, Lit.

The utility of a single-item self-perception fandom measure for sport consumer segmentation and predicting behavior

von Kunkel, Thilo (Autor), ... Karg, Adam (Autor), McDonald, Heath (Autor)
Erschienen in Sport marketing quarterly, 31 (2022), 2, S. 141-156, Lit.

Predicting which season ticket holders will renew and which will not

von McDonald, Heath (Autor), ... Karg, Adam J. (Autor), Leckie, Civilai (Autor)
Erschienen in European sport management quarterly, 14 (2014), 5, S. 503-520, Lit.

Measuring season ticket holder satisfaction : rationale, scale development and longitudinal validation

von McDonald, Heath (Autor), ... Karg, Adam J. (Autor), Vocino, Andrea (Autor)
Erschienen in Sport management review, 16 (2013), 1, S. 41-53, Lit.

The uniqueness of sport : testing against marketing's empirical laws

von Baker, Bradley J. (Autor), ... McDonald, Heath (Autor), Funk, Daniel C. (Autor)
Erschienen in Sport management review, 19 (2016), 4, S. 378-390, Lit.

Female season ticket holders : how their satisfaction is derived differently from males

von McDonald, Heath (Autor), ... Leckie, Civilai (Autor), Karg, Adam (Autor), Zubcevic-Basic, Nives (Autor)
Erschienen in European sport management quarterly, 18 (2018), 2, S. 156-174, Lit.

Who doesn’t like sport? : a taxonomy of non-fans

von McDonald, Heath (Autor), ... Pallant, Jason (Autor), Funk, Daniel C. (Autor), Kunkel, Thilo (Autor)
Erschienen in Sport management review, 27 (2024), 1, S. 67-89, Lit.

Exploring sport brand double jeopardy : the link between team market share and attitudinal loyalty

von Doyle, Jason P. (Autor), ... Filo, Kevin (Autor), McDonald, Heath (Autor), Funk, Daniel C. (Autor)
Erschienen in Sport management review, 16 (2013), 3, S. 285-297, Lit.

Built to last: relationship quality management for season ticket holders

von Lee, Mi Ae (Autor), ... Kunkel, Thilo (Autor), Funk, Daniel C. (Autor), Karg, Adam (Autor), McDonald, Heath (Autor)
Erschienen in European sport management quarterly, 2019, 3, S. 364-384, Lit.

Built to last : relationship quality management for season ticket holders

von Lee, Mi Ae (Autor), ... Kunkel, Thilo (Autor), Funk, Daniel C. (Autor), Karg, Adam (Autor), McDonald, Heath (Autor)
Erschienen in European sport management quarterly, 20 (2020), 3, S. 364-384, Lit.

Exploring PERMA in spectator sport : applying positive psychology to examine the individual-level benefits of sport consumption

von Doyle, Jason P. (Autor), ... Filo, Kevin (Autor), Lock, Daniel (Autor), Funk, Daniel C. (Autor), McDonald, Heath (Autor)
Erschienen in Sport management review, 19 (2016), 5, S. 506-519, Lit.

‘I was there from the start’ : the identity-maintenance strategies used by fans to combat the threat of losing

von Doyle, Jason P. (Autor), ... Lock, Daniel (Autor), Funk, Daniel C. (Autor), Filo, Kevin (Autor), McDonald, Heath (Autor)
Erschienen in Sport management review, 20 (2017), 2, S. 184-197, Lit.