The impact of CSR-CSI domain overlap on attitude toward the sponsor

von Kang, Taeahn (Autor), ... Matsuoka, Hirotaka (Autor)
Erschienen in Sport marketing quarterly, 31 (2022), 1, S. 33-47, Lit.

Community-based management : developing the fan base of professional baseball teams

von Wada, Yukako (Autor), ... Matsuoka, Hirotaka (Autor)
Erschienen in International journal of sport and health science, 14 (2016), S. 31-40, Lit.

The influence of new team entry upon brand switching in the J-League

von Harada, Munehiko (Autor), ... Matsuoka, Hirotaka (Autor)
Erschienen in Sport marketing quarterly, 8 (1999), 3, S. 21-30, Lit.

From inspiration to nostalgia : the football participation legacy of the 2002 FIFA World Cup Korea/Japan

von Hahm, Jeongbeom (Autor), ... Kang, Tae-Ahn (Autor), Matsuoka, Hirotaka (Autor)
Erschienen in Sport in society, 23 (2020), 12 (2020 Asia Pacific Sport and Social Science including Special Section on the Football Industry in Asia.), S. 2055-2077, Lit.

Spectators’ points of attachment and their influence on behavioural intentions of women’s national football games

von Hallmann, Kirstin (Autor), ... Oshimi, Daichi (Autor), Harada, Munehiko (Autor), Matsuoka, Hirotaka (Autor), Breuer, Christoph (Autor)
Erschienen in Soccer and society, 18 (2018), 7, S. 903-923, Lit.