Sponsorship on campus

von Gray, Dianna P. (Autor) ...
Erschienen in Sport marketing quarterly, 5 (1996), 2, S. 29-34, Lit.

Marketing - the blueprint for successful physical education

von Moore, Deborah B. (Autor), ... Gray, Dianna P. (Autor)
Erschienen in Journal of physical education, recreation, and dance, 61 (1990), 1, S. 23-26, Lit.

A sport commitment model perspective on adult tennis players’ participation frequency and purchase intention

von Casper, Jonathan M. (Autor), ... Gray, Dianna P. (Autor), Babkes Stellino, Megan (Autor)
Erschienen in Sport management review, 10 (2007), 3, S. 253-278, Lit.

Sport Management

von Gray, Dianna P. (Autor), ... Madella, Alberto (Autor), Puronaho, Kari (Autor), Shilbury, David (Autor), Skirstad, Berit (Autor)
Erschienen in Directory of sport science, 2008, 1, S. 293-312, Lit.