Lead by example : an exploration of the athlete brand as a role model

von Taniyev, Olzhas (Autor), ... Gordon, Brian S. (Autor)
Erschienen in Sport marketing quarterly, 31 (2022), 1, S. 62-75, Lit.

A conceptual framework for retro marketing in sport

von Scola, Zach (Autor), ... Gordon, Brian S. (Autor)
Erschienen in Sport marketing quarterly, 27 (2018), 3, S. 205-218, Lit.

Who is more influenced by customer equity drivers? : a moderator analysis in a professional soccer context

von Yoshida, Masayuki (Autor), ... Gordon, Brian (Autor)
Erschienen in Sport management review, 15 (2012), 4, S. 389-403, Lit.

Contributions of joint rotations to racquet speed in the tennis serve

von Dapena, Jesús (Autor), ... Gordon, Brian J. (Autor)
Erschienen in Journal of sports sciences, 24 (2006), 1, S. 23-30

Frontal surface area measurements in national calibre swimmers

von Cappaert, Jane M. (Autor), ... Gordon, Brian J. (Autor)
Erschienen in Sports engineering, 1 (1998), 1, S. 51-55, Lit.

Identification in sport and religion : exploring the overlap between two group identities

von Statz, Keevan M. (Autor), ... Delia, Elizabeth B. (Autor), Gordon, Brian S. (Autor)
Erschienen in Sport marketing quarterly, 31 (2022), 2, S. 89-100, Lit.

An integrated model for stadium atmosphere and stadium attachment : an empirical test in two baseball stadium contexts

von Yoshida, Masayuki (Autor), ... Gordon, Brian S. (Autor), Nakazawa, Makoto (Autor), Yoshioka, Naoko (Autor)
Erschienen in Sport marketing quarterly, 30 (2021), 2, S. 95-110, Lit.

Conceptualizing employee identification with sport organizations : Sport Employee Identification (SEI)

von Oja, Brent D. (Autor), ... Bass, Jordan R. (Autor), Gordon, Brian S. (Autor)
Erschienen in Sport management review, 18 (2015), 4, S. 583-595, Lit.

Fan community identification : an empirical examination of its outcomes in Japanese professional sport

von Yoshida, Masayuki (Autor), ... Gordon, Brian (Autor), Heere, Bob (Autor), James, Jeffrey D. (Autor)
Erschienen in Sport marketing quarterly, 24 (2015), 2, S. 105-119, Lit.

An experimental examination of activist type and effort on brand image and purchase intentions

von Schmidt, Samuel H. (Autor), ... Shreffler, Megan B. (Autor), Hambrick, Marion E. (Autor), Gordon, Brian S. (Autor)
Erschienen in Sport marketing quarterly, 27 (2018), 1, S. 31-43, Lit.