Legal battles for sponsorship exclusivity : the cases of the World Cup and NASCAR

von Cobbs, Joe (Autor) ...
Erschienen in Sport management review, 14 (2011), 3 (Sport Law and Regulation), S. 287-296, Lit.

The practice of brand extension through licensing : the Spalding challenge

von Cobbs, Joe (Autor), ... McKelvey, Stephen (Autor)
Erschienen in Sport management review, 12 (2009), 3, S. 185-192, Lit.

The practice of brand extension through licensing : the Spalding challenge - teaching note and overview for use in class

von Cobbs, Joe (Autor), ... McKelvey, Stephen (Autor)
Erschienen in Sport management review, 12 (2009), 3, S. 193-198, Lit.

Rival conceptions of rivalry : why some competitions mean more than others

von Tyler, B. David (Autor), ... Cobbs, Joe B. (Autor)
Erschienen in European sport management quarterly, 15 (2015), 2, S. 227-248, Lit.

Featuring the hometown team in cause-related sports marketing : a cautionary tale for league-wide advertising campaigns

von Satinover Nichols, Bridget (Autor), ... Cobbs, Joe (Autor), Raska, David (Autor)
Erschienen in Sport marketing quarterly, 25 (2016), 4, S. 212-226, Lit.

Comparing rivalry effects across professional sports : National Football League fans exhibit most animosity

von Cobbs, Joe (Autor), ... Sparks, Daniel (Autor), Tyler, B. David (Autor)
Erschienen in Sport marketing quarterly, 26 (2017), 4, S. 235-246, Lit.

Ad nauseam? : Sport fans' acceptance of commercial messages during televised sporting events

von Levin, Aron (Autor), ... Cobbs, Joe (Autor), Beasley, Fred (Autor), Manolis, Chris (Autor)
Erschienen in Sport marketing quarterly, 22 (2013), 4, S. 193-202, Lit.

What is rivalry? : old and new approaches to specifying rivalry in demand estimations of spectator sports

von Tyler, B. David (Autor), ... Morehead, Craig A. (Autor), Cobbs, Joe (Autor), DeSchriver, Timothy D. (Autor)
Erschienen in Sport marketing quarterly, 26 (2017), 4, S. 204-222, Lit.